How to Ensure the Integrity of Original Software Reviews

End users write original software reviews based on their experience with the software. They contain both the good and the bad, and are a useful source of information for other shoppers of software. It is important to know where the reviewer is coming from and what they are trying to accomplish with the software that they are reviewing. Reviews that are not valid can be a result of different reasons, ranging from genuine satisfaction and fair experiences to shady motives.

To ensure the accuracy of reviews, all reviews are subject to the following tests:

Identity Check – Each review will be screened for identifiers such as the name of the author, his job title, and email address to verify the review was written by an actual person. If the reviewer cannot be verified the review will not be published. Conflict of Interest Verify that the reviewer is in any way associated with the business being reviewed or is directly competing with the vendor the reviewer’s review will not be published.

For customers, the same verification and quality control procedures are applied to all reviews regardless of their rating or the product being examined. This ensures that all reviews are handled fairly and without bias.

Vendors are expected to respond to all reviews even those with negative ratings, because this is a great opportunity to demonstrate that they are paying attention and interested in their customers’ comments. However, vendors should not try to influence reviews by requiring a non-disparagement clause in the customer’s contracts, as this is a violation of federal law.

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